We exist to do one thing:
grow parts revenue.
Not brand awareness. Not impressions. Not vanity metrics. Every engagement we take on is measured against a single outcome — did our clients grow their parts business?
Our mission
Client success isn't a metric. It's the only metric.
For us, client success means hitting growth targets while delivering an experience that delights their customers — and builds brand loyalty that compounds over time.
We don't measure success in clicks or impressions. We measure it in parts sold, revenue grown, and customers who come back.
Revenue over activity
Every campaign, every listing, every optimization is tied to a revenue outcome. We don't report on activity — we report on growth.
Specialization over scale
We serve one industry and one industry only. That focus means our clients get expertise a generalist agency simply can't offer.
Experience that builds loyalty
Growth without retention isn't growth. We design programs that don't just acquire buyers — they turn them into repeat customers who trust the brand.
Transparency at every step
Our clients always know where their money is going and what it's producing. No black boxes, no jargon — just clear reporting tied to real results.
How we got here
Born inside the platform. Built to solve the gap it couldn't.
Torque Digital was born inside RevolutionParts — the leading ecommerce platform for automotive parts. We had a front-row seat to how parts businesses were trying to grow online, and we kept seeing the same problem.
Manufacturers and dealers were working with generalized marketing firms that couldn't produce the results needed to justify their expense. These agencies were focused on brand-level marketing and lead generation — strategies that work fine for consumer brands, but fall flat in the highly specific, fitment-driven world of parts ecommerce.
Parts buyers don't browse. They search for a specific part for a specific vehicle. Winning that moment requires a different kind of expertise — one that generalist agencies simply don't have.
So we built Torque Digital to fill that gap. An agency built from the ground up for parts — with deep knowledge of catalog data, marketplace dynamics, fitment-based search, and the full ecosystem from manufacturer to buyer.
Timeline
2026
$1B+ in parts revenue driven for clients
500+ clients served. $350M in parts sales delivered last year alone. 25–30% average client revenue growth year over year.
2025
Launched ecommerce website design practice
Added full website design and development, building fitment-first storefronts for retailers and manufacturers.
2023
Crossed $500M in parts revenue influenced
A milestone that validated our model — specialized expertise driving measurable results at scale.
2021
Expanded marketplace capabilities
Built out full Amazon and eBay Motors management programs as marketplace revenue became the fastest-growing channel for parts sellers.
2019
Torque Digital founded inside RevolutionParts
Launched as a dedicated agency to address the marketing gap facing parts manufacturers and dealers on the platform.
The team
Parts experts, not generalists
Every person on our team works exclusively in automotive parts ecommerce. No account managers juggling retail, finance, and healthcare — just parts.
